A campaign designed to build brand awareness and attract new players. For the 5th anniversary of World of Tanks Blitz , I led the concept and production –– in partnership with Wargaming –– to promote the title to new audiences in France and Germany.

Idea: Life tactics have value in the game.

In a series of smartphone filmed vignettes, social stories depict regional influencers perform trick shots, gags, and pranks centered around everyday tactics. Combined with game footage, they offer a playful invitation for young audiences to join the game, compete, and collaborate.