Under Music Festival

Project Type: Branding

Under music festival is a two-day grassroots festival in Timișoara (RO) built to amplify the city’s underground music.

From basement to spotlight

UNDER is about giving the underground scene a stage. It’s about turning basements into spotlights. About gathering the unheard, the unseen, the unpolished and turning them all the way up.

It’s for the bands with no budget. The kids with no manager.
The locals who still believe music means something.

UNDER is loud. It’s live.
And it’s built by the community, for the community.

The mark reflects where UNDER begins, below the surface. The downward cut in the “N” nods to basements, rehearsal rooms, and the spaces where music takes shape before it’s seen or heard. It’s a quiet detail that carries the big idea: UNDER is about lifting what starts underground and turning it into something shared, visible, and loud.

Rooted in the journey from basement to spotlight, the visual identity expresses the shift from obscurity to visibility.

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