World of Tanks Blitz
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Social Campaign
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Agency: AKQA
Role: Creative Director

A campaign designed to build brand awareness and attract new players.
For the 5th anniversary of World of Tanks Blitz , I led the concept and production –– in partnership with Wargaming –– to promote the title to new audiences in France and Germany.

The result of this collaboration, the campaign “Outsmart the world” makes one promise: your life tactics have value in the game.

Idea: Life tactics have value in the game.

In a series of smartphone filmed vignettes, social stories depict regional influencers perform trick shots, gags, and pranks centered around everyday tactics. Combined with game footage, they offer a playful invitation for young audiences to join the game, compete, and collaborate.