An omni-directional integrated campaign for Ferrari's latest launch targeted at luxury buyers. This year long campaign, was born from campaign concepting leading to event management and design, microsite design, branded content/video creation and production, social installations and activations. 

Story and Art Direction for a series of shorts designed to promote the launch of Samsung latest flagship phablets, the Note 4 & Galaxy Edge Plus. 

Each of the videos was created to speak to a specific set of features that would later be brought together under the umbrella of a nation wide retail experience.

Agency: Rosetta 2015

Role: Concept, Story, Boards. 

Director: Luis Peña. Script: JJ Lim. Edit/VFX: Jump NYC, Poetica. Color: The Mill. 

Agency: SapientNitro 2014
Role: Art Direction

Ferrari DNA APP, a digital journey of milestones from Ferrari's storied history.

Agency: Sapient Nitro + Second Story 2013
Role: Art Direction

Designed a range of magical concepts for a connected multimedia experience. "The Magic Mirror", "The Kaleidoscope" and "The Silhouette" were designed to reflect a unique brand known for their detailed craftsmanship and whimsical sensibility. 

The digital screens disguised as mirrors provided a variety of surprising interactive moments. 

Agency: Sapient Nitro 2013
Role: Art Direction

Taking cues from the name of the new Ferrari 458 Speciale, I worked to develop the 458 Moments – an on-site event digital activation where guests were able to take home a physical piece of Ferrari history. 

Agency: SapientNitro | 2012
Role: Art Direction

We take inspiration from The City.
In return, we provide its pulse.

"Creatives Make New York City" is a celebration of craft, process and the creative community. Developed in support of Behance Portfolio Review Night, the actual set piece was handmade.

Agency: SapientNitro 2012
Role: Art Direction & User Interface Design

Experience design and art direction for Target Ticket – an online video service where members can stream and download a large library of movies and TV shows. 

Target Ticket partners with Common Sense, giving guests access to thousands of reviews, making it easier for parents to choose the right content for their children.

A complete overhaul of the brand's identity and digital presence – I art directed this project from its initial concepting phase. Throughout its span I worked to develop the visual language into a variety of print and digital components across the brand ecosystem. 

A social ask to concept and execute a campaign that will work to amplify Vaseline’s credibility as a brand synonymous with healing.

"Get in touch with your skin"

Interface design for the new Verizon platform on mobile and tablet. This project consisted of improving the user experience by rethinking the complete flow of phone and plan purchase for new customers. 

SapientNitro 2013

Role: Art Direction. Design.

Red Bull Flugtag challenges teams of everyday people to build homemade, human-powered flying machines and pilot them off a 30-foot flight deck in hopes of achieving flight! Flugtag may mean "flying day" in German, but all these crafts ultimately splash into the water below. They are judged not only by their flight's distance, but creativity and showmanship as well.

Designed the identity of one of the participating teams.

various poster designs.

I enjoy minimalist design and simple lines. I try to convey what I want with a few elements that make an impact and have a lasting message.