SmashFlyX

Branding
Product Design
Visual Systems

Role: Executive Design Director
Company: Symphony Talent

Led branding and product design for SmashFlyX – a candidate sourcing, recruiting and programatic media platform for recruiters and talent marketers.

Designing a CRM that
removes unconscious bias from the hiring process.

Developed a series of dynamic avatars to to replace candidate headshots.

The avatar is a data driven visualization metric for candidate activity and engagement across applicant tracking systems. The avatar changes color and face expression to signal interest and the likelihood to become a hire.

Designing a CRM
with accessibility in mind.

The interface focuses on simplicity, high-contrast and bold typography for enhanced visibility, accessibility and reduced cognitive load.

Designing a CRM that
has a voice and a personality.

Customized messages relay actionable insights in conversational format.

The Design System

UI Kit, Components, Figma x Storybook

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