SmashFlyX
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Branding
Product Design
Visual Systems
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Role: Executive Design Director
Company: Symphony Talent
Led branding and product design for SmashFlyX – a candidate sourcing, recruiting and programatic media platform for recruiters and talent marketers.
Designing a CRM that
removes unconscious
bias from the hiring process.
Developed a series of dynamic avatars to to replace candidate headshots.
The avatar is a data driven visualization metric for candidate activity and engagement across applicant tracking systems. The avatar changes color and face expression to signal interest and the likelihood to become a hire.
Designing a CRM
with accessibility in mind.
The interface focuses on simplicity, high-contrast and bold typography for enhanced visibility, accessibility and reduced cognitive load.
Designing a CRM that
has a voice and a personality.
Customized messages relay actionable insights in conversational format.
