Ferrari
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Brand Activation
Agency: Sapient Nitro
Role: Art Direction
For the launch of the Ferrari 458 Speciale, I served as the Art Director for the “458 Moments” brand activation. A one-night-only event experience where attendees became part of Ferrari history.
The 458 Moments
The experience served as an invitation for attendees to immersive themselves and to become part of the brand’s rich history in innovation and performance.
A timeline was created around 458 polaroid-style prints that showcased the brand’s achievements in racing.
In addition, the on-site step-and-repeat allowed attendees to print and attach their own moment next to the Ferrari’s piece of history, making each takeaway personal and unique.
Digital extensions consisted of a UGC platform that displayed all social mentions on a massive 27 feet-wide screen as well as a post-event microsite where everyone could relive their favorite moments.
