Designed a range of digital installations for the launch of Hermes menswear collection.
Magical concepts such as "The Magic Mirror", "The Kaleidoscope" and "The Silhouette" were designed to reflect a unique brand known for its detailed craftsmanship and whimsical sensibility. Digital screens disguised as mirrors were installed throughout the event venue and provided guests with a variety of surprising interactive moments.
Agency: Sapient Nitro & Second Story 2013
Role: Art Direction