zelle.jpg

Zelle

 

Zelle

Designed a dynamic identity for a payment service. 

 

Designed a visual identity system that embodied the Zelle`s tagline: This is how money moves. To telegraph the energy and motion, I deconstructed the Zelle logo and created a currency-like pattern that could flex across different touchpoints (video, print & web).

 

Agency: Huge
Role: Art Direction, Branding, Design

 
 
0.Logo_construct.gif
 
 
 
GIF–20s_2.gif
 
 

 These visual metaphors are meant to deliver on the brand promise: move money easy, fast, secure

 
 
 
0.Patterns2.gif
 
 
4.slim.gif
 
 
 
 
devices.jpg