Designed a dynamic identity for a payment service.
Designed a visual identity system that embodied the Zelle`s tagline: This is how money moves. To telegraph the energy and motion, I deconstructed the Zelle logo and created a currency-like pattern that could flex across different touchpoints (video, print & web).
Role: Art Direction, Branding, Design
These visual metaphors are meant to deliver on the brand promise: move money easy, fast, secure