NIKE: SP19 Tech Pack
Product launch campaign for Nike’s Tech Pack for their key account retailer, Zalando.
Concepted and led the efforts to promote Nike’s innovation
apparel on Zalando.com.
Role: Creative Director
Production Partner: The Mill+
The “MOVE YOUR WAY” social campaign speaks to a fashion conscious, younger Gen-Z demographic. One who carves their own path in life and move freely from scene to scene, defying definitions and labels. The Nike SP19 Tech Pack celebrates fluidity through one versatile collection that adapts to your shifting identity, 24/7.
Created a suite of stories that contrast lifestyle, performance and identity with Nike’s up and coming talent. Each story was targeted on Instagram and Facebook to individuals who share common traits, behaviour, likes and passions as the athletes themselves.
The stories were well received. Facebook engagement was up 80% above benchmark.
Traffic from social media was directed to Zalando.com. 4 personalised landing pages were created to match the social media content, allowing users to immediately shop the apparel they’re interested in.
A stylised photoshoot using unique colour schemes inspired by the influencers personalities.